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To develop boomerangue, AmBev and SNBBnovagência had used as inspiration the personage "Bob", that in the Europe it capsized synonymous the "friend of the time". It is the integrant one of the group that is without drinking and takes the colleagues for house after the ballad. Today, the name "Bob" is a symbol of excellency in the educative campaigns that alert on the perigos of the association of the alcohol and direction in some countries of the Européia Union.
"Experiences inside and are of Brazil have shown that, to change the behavior of the young, she is necessary to adopt a language of easy understanding, has led and at the same time impactante, without that he has a professoral tone", the advertising executive explains João Roberto Vieira da Costa, that has in its resume the coordination of the campaigns against the AIDS and the tobacco in the Health department. according to partner of the SNBBnovagência, boomerangue had excellent acceptance in the research carried through with young of 18 the 35 years.
"We needed a registered mark that summarized the main messages that we have spread in events, advertising campaigns and point-of-venda", Luiz says Eduardo Osório, manager of corporative responsibility of the AmBev.
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